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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

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Using Python to Power Up Insights For Content Briefs, SEO Recommendations & Strategy

Conductor

It’s likely that this rewriting process happens because Google wants to highlight content from a page that it thinks is more likely to encourage a click from a searcher. Can we use the same methodology to analyse ranking landing pages in more detail, and can Python help us automate the process? Well, yes we can!

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Collaborating with e-commerce experts to get their inspirational image to speak for Shopify POS Go. Shopify wishes to showcase its POS Go better than any other point of sale system. Causing a real influence through e-commerce experts, the campaign successfully showcased the benefits of POS Go.

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. AI prompt engineering depends heavily on natural language processing (NLP). This process involves three stages: 1. AI prompts are both an art and a science.

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Channel Co-op & Market Development Fund (MDF) Best Tactics

Computer Market Research

Channel Co-op and MDF balances should be accessible through a centralized online dashboard with administrative views into each partner account for effortless analysis. Reseller and distributor data collection and reporting processes should be streamlined with access to real-time information for immediate insight into marketing fund efforts.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

So much so that marketing teams that use these principles and psychology see higher customer satisfaction, lower customer turnover, churn, improve sales process and receive better advocacy from current customers.”. So there was a lot of analysis happening around the tech stack.”. Jake Sanders, founder of POS Marketing.

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You Can’t Provide an Experience to a Customer You Don’t Know

Aberdeen

First, companies realize (or, sadly, are in the process of realizing) that digital consumers expect a seamless experience across all channels and touch-points. ” The solution you choose needs to support customer interactions be they online, in mobile apps, or at the point of sale (POS). Closing the Loop.

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