Single Grain

DECEMBER 3, 2020

Social media marketing. Online marketing. After having outlined the activities and marketing efforts, you then need to put your plan out there. What’s extremely important is to make sure that you conduct some sort of situation analysis or SWOT analysis. Book My Free Marketing Consultation.

Template 136

Template Promotion Planning SWOT 136

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Find where your clients/contacts are in the social media realm. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

AUGUST 2, 2010

link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that? What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need?

Social Media 157

Social Media Media Paid Content Work Management 157

Buffer

MARCH 13, 2018

Here’s a quick look at some of the tools and workflows we use to distribute consistent content: WordPress for hosting and creating blog content: Discourse for internal distribution, information, and announcements: Buffer for social media planning, scheduling, and analytics: At the core of any great team collaboration is trust.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Convince & Convert

SEPTEMBER 20, 2010

Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne Thanks for sharing good support information for B2B social media. We have been saying many of these things for the past year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. 4) WordStream Google Ads Performance Grader. The WordStream Google Ads Performance Grader tool is completely free to use.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I love the analysis. Most of the rest are from spring 2010 or earlier.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. We've just spent two years using new media with the ultimate goal of involving, empowering and motivating our supporters, members and activists. Some info on these links [link] [link].

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies. I also think this would pair great with a recent white paper by White Horse called the TIME Method. link] Amy D.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 25, 2010

Where else can you reach such a huge audience in minutes, never mind keep them constantly updated with relevant information? I work for a small advertising agency that has seen huge results from SEO/SEM and social media. link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? Superb information here.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Good humor mixed in with a solid analysis, Jay.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Good humor mixed in with a solid analysis, Jay.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 8, 2010

My business has such restrictions (some self-imposed) that very little new information applies to marketing it… but this: this post gives me a lot to think about. Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. link] [link] SEO For Less Panama The 39 Social Media Tools I’ll Use Today [link] [link] nishant thanks a lot for the information. I implement bit.ly Try it yourself. it is great.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. This is complex stuff!!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

MARCH 16, 2010

The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. link] @Brett2point0 Excellent analysis, Jay. I particularly agree with #2 and #5 (my 13 year old cousin thinks Twitter is “weird&# ).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. link] [link] SEO For Less Panama The 39 Social Media Tools I’ll Use Today [link] [link] nishant thanks a lot for the information. I implement bit.ly Try it yourself. it is great.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 28, 2010

When every single one of your competitors has a content marketing program, the advantage will go to whomever has the best understanding of WHY certain content is successful. Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 23, 2010

link] Patty Farmer Nobody Said Social Media Was Easy – [link] [link] shaun swegman RT @dfwBizLink: Nobody Said Social Media Was Easy – [link] [link] Kade Dworkin “Nobody Said Social Media Was Easy” [link] another great post by @jaybaer. Smart, informative and right.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 21, 2010

Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. I am always hungry for relevant information and have stayed glued this past week to see what new things may have popped up at the conference.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

JUNE 16, 2010

It’s About Value Exchange Adagio Teas has a fully customizable, “digital desktop tea timer&# that helps tea connoisseurs brew a perfect cup each time, and mixes in a powerful, respectful marketing approach to all who use it. In return, it gets access to intimate needs-focused information on the customer or prospect him/herself.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

"Are You Slow Enough to Succeed in Social Media?" "Are You Slow Enough to Succeed in Social Media?" " [link] [link] George Nixon Nice analysis [link] [link] Bayberry Consulting RT @jaybaer: Are You Slow Enough to Succeed in Social Media? " [link] [link] Dio Favatas I like you Baer.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160