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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. If all you need is a simple UGA replacement, this tool will be overkill.

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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

After the shoot comes audio, editing, analysis, and more. Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. A manager has to corral the creative team. A writer has to craft the plot or copy.

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What Does B2B Social Media Success Look Like?

Webbiquity

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. . Video / YouTube.

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Top 5 AI Marketing Tools

Anyword

Top corporations like Facebook, Twitter, Starbucks, Slack, and Lyft have incorporated chatbot technologies extensively. It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons. Their platform has many advantages. Programmatic Advertising. Email Marketing.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Not only do they use Vidyard to host and manage their video content, they also leverage analytics alongside Marketo and Salesforce integrations to get critical insights about their video campaigns. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

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B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Adobe Experience Cloud Blog

4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile.