DealSignal

AUGUST 28, 2019

DealSignal Introduces CRM Data Health for Salesforce. New module provides on-demand, scheduled and automated CRM data refresh and enrichment so revenue teams always have fresh and accurate lead, contact and account data in Salesforce. Industry studies find that up to 50 percent of CRM data is incomplete, out-of-date, or inaccurate.

CRM 45

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 45

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. User interface is a second differentiator. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. He comments, “Salesforce.com is a good example. There’s a ton of stuff coming in via social media that no one could possibly have parsed—the sentiment analysis, likes, dislikes, sharing. Now for the first time, that’s becoming possible.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. He comments, “Salesforce.com is a good example. There’s a ton of stuff coming in via social media that no one could possibly have parsed—the sentiment analysis, likes, dislikes, sharing. Now for the first time, that’s becoming possible.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

FEBRUARY 10, 2017

To find the right targets, Lead Genius loads a client's current CRM lists. There’s probably some AI at work in that analysis. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. So AI does indirectly drive interaction flows. Analyze results.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. This week it announced a new platform , InterestBase, that gives clients an interface to define target groups, analyze group members’ interests, push prospect lists to marketing automation and CRM systems, and enhance individual lead records.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. net new prospects”). And that’s pretty much it. The system has some other advantages.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

MARCH 6, 2016

billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Webbiquity

JULY 12, 2016

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. Google Review Count: 44,200. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

MARCH 25, 2009

There was a sound technical reason for this: sales and service are operational systems with a transactional data architecture, while marketing databases are structured for analysis. So are independent demand generation systems doomed to be assimilated into larger CRM products?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Customer Experience Matrix

JUNE 15, 2007

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. Large firms have multiple CRM implementations.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

JUNE 30, 2010

For evidence that a free entry-level product does not automatically drive out higher priced systems, consider the hosted CRM market. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

B2B Marketing Analytics

AUGUST 2, 2020

Given that the volumes of data are enormous now, the most efficient and automated approach to this analysis is by loading all the relevant data from marketing automation and CRM platforms in a SQL server (Redshift, Snowflake, MySQL, MS-SQL, BigQuery).

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

xiQ

SEPTEMBER 19, 2016

This analysis, combined with xiQ’s other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. With xiQ, Genpact can identify real-time market intelligence to further strengthen its ability to support client growth, efficiency and business agility.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. This is currently measured by tracking how often each item is used by sales people and read by recipients.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

xiQ

SEPTEMBER 19, 2016

This analysis, combined with xiQ’s other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. With xiQ, Genpact can identify real-time market intelligence to further strengthen its ability to support client growth, efficiency and business agility.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The answer came smoothly enough: AppCloud makes it easier to gather the activity data needed for Revenue Performance Management analysis.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Valasys

JUNE 11, 2019

Tableau integration will allow users to analyze big-data from an array of databases as well as from customer segmentation & their intent analysis. About Salesforce: Salesforce.com Inc. With the acquisition of Tableau, Salesforce plans to empower its customers with data insights.

Purchase 40

Purchase Software Salesforce.com Acquisitions 40

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

xiQ

APRIL 12, 2016

It was also very exciting when IBM Watson approached us for a partnership and offered to bring in artificial intelligence driven insights and analysis into our offering to our customers.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Customer Experience Matrix

FEBRUARY 9, 2012

Particular strengths in: • split testing (separately for email subject lines and versions) • lead scoring (automatically reduces scores from older events) • CRM integration ( Highrise , Capsule CRM , Sugar CRM , Salesforce.com , and an open API) • marketing analysis (users can track multiple outcomes per campaign) • content management (nice email/form/page (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

FEBRUARY 23, 2018

Of course, these leads—which can be attractive to those who value cost-per-lead above other criteria—will be not be followed up by Sales and will end up in the CRM black hole.). Does your CRM manage list segments, cadence, lead data and other outcomes? It’s a specialized tool that syncs with Salesforce.com and other CRMs.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

xiQ

APRIL 12, 2016

It was also very exciting when IBM Watson approached us for a partnership and offered to bring in artificial intelligence driven insights and analysis into our offering to our customers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

InsightSquared

MARCH 4, 2019

Here’s how: InsightSquared already pulls from your historical Salesforce data to help you improve forecast accuracy, better manage pipeline, tailor rep coaching based on individual performance, understand your marketing attribution, and conduct data-backed planning and analysis.

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

B2B Marketing Analytics

JUNE 28, 2020

To identify “How many of these leads have converted to MQLs”, MQL date stamps and flags are critical for this analysis so the CRM and Marketing Automation systems should have the workflows to stamp these fields. I look for each of the “People ID” and see if that People ID has been through the MQL stage of the funnel.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

To identify “How many of these leads have converted to MQLs”, MQL date stamps and flags are critical for this analysis so the CRM and Marketing Automation systems should have the workflows to stamp these fields. I look for each of the “People ID” and see if that People ID has been through the MQL stage of the funnel.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

To identify “How many of these leads have converted to MQLs”, MQL date stamps and flags are critical for this analysis so the CRM and Marketing Automation systems should have the workflows to stamp these fields. I look for each of the “People ID” and see if that People ID has been through the MQL stage of the funnel.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

LeadSloth

OCTOBER 16, 2009

Sales Force Automation software (primarily Salesforce.com). Data analysis, reporting and business intelligence. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. Database management (segmentation, reporting and maintenance).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeanData

OCTOBER 9, 2015

The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Whatever analysis you want to do with accounts, you can’t accurately do it unless everyone is inside the account.”. You want to be marketing and selling. That’s what you do.

Account Based Marketing 40

Account Based Marketing Work Management Leads Lead 40

LeanData

OCTOBER 9, 2015

The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Whatever analysis you want to do with accounts, you can’t accurately do it unless everyone is inside the account.”. You want to be marketing and selling. That’s what you do.

Account Based Marketing 40

Account Based Marketing Work Management Leads Lead 40

LeanData

OCTOBER 9, 2015

The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Whatever analysis you want to do with accounts, you can’t accurately do it unless everyone is inside the account.”. You want to be marketing and selling. That’s what you do.

Account Based Marketing 40

Account Based Marketing Work Management Leads Lead 40