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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. Please expect additional analysis beyond this ecosystem in the future.).

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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

We need the first-party data from content engagement — correlated with analysis of the aboutness of that content itself – to train AI, drive personalization and automation and give us the analytics we need to have truly intelligent and actionable CX data models.

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Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

My analysis since then found that people who cited “missing features” are among the least satisfied of all users: so it really mattered that those features were missing. We also found that people who evaluated on “breadth of features” were far more satisfied than people who evaluated on price, ease of learning, or integration.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

And when 65% of B2B buyers make a purchasing decision based on vendor content (DemandGen), there are definitely missed sales opportunities. Step 2: Give sales reps the proper training. Less than 45% of companies have a formal sales training process. However, continuous training can yield up to 50% higher net sales per sales rep.

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The only thing we have to fear.

GreenRope

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

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The only thing we have to fear.

GreenRope

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.

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The only thing we have to fear.

GreenRope

Analysis Paralysis. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave. Communicate that to your CRM vendor. The vendor may be able to help you with all of that, or they may recommend a systems integrator.