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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over. In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. RSS feeds are still popular today.

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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Get the latest headlines each day: Wired Campus e-newsletter | RSS. libraries, copyright, and virtual reality Jeffrey R. To make effective use of such a library, a person needs to do higher-order analysis, synthesis, and evaluation. Copyright © 2008 by The Chronicle of Higher Education | Contact us. In the Comments.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. Industry Report Overview from Michael A. Stelzner on Vimeo. All Rights Reserved.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. It’s a combination of tools, methods or procedures, and analysis and activities. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved. Resources

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., According to Professor Marks, it is quite simple to use his Product Analysis Worksheet and this is how it works: There are four basic layers – features, advantages, motives and benefits. All Rights Reserved.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Don’t just rely on analysis, refine your list based on relevance to your business, products and services. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.