Buzz Marketing for Technology
DECEMBER 15, 2009
So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.
Buzz Marketing for Technology
DECEMBER 15, 2009
So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.
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ViewPoint
FEBRUARY 4, 2014
This is simple behavioral analysis, to better engage with prospects and work toward an eventual sale. Sentiment analysis considers the behavior of prospects in the social sphere rather than on your website. Don’t worry about buzz words, like “Big Data.” But are they perusing your homepage, or downloading a white paper?
Vision Edge Marketing
JANUARY 9, 2013
So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image.
Buzz Marketing for Technology
MARCH 30, 2011
The two things social lift analysis can tell you are how far and how fast those ripples move. Many BtoB organizations these days are spending time and money. You have a killer piece of original content that starts rippling out from its source. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit.
Buzz Marketing for Technology
MARCH 23, 2011
By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan. Many BtoB organizations these days are spending time and money. To answer that, you need to discover where men go to have those conversations and then place your media there. Social Media – the Next Frontier!
markempa
OCTOBER 11, 2006
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