Hubspot

NOVEMBER 28, 2014

One way to analyze both internal and market conditions is through a content SWOT analysis. The outcome of this analysis should be a high-level action plan containing the most important tasks that will impact the success of your content marketing. How to Do a Content SWOT Analysis.

SWOT 28

SWOT Top of Funnel Marketing & Strategy Content 28

Hubspot

NOVEMBER 10, 2015

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Most likely, you can digest more photos than blog posts or ebooks. If you’re considering being present on Instagram, you need to be ready to double-down and invest in the right resources.

SWOT 28

SWOT Analysis Media Brand Identity 28

SmartBug Media

AUGUST 19, 2021

According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” It might be useful to do a SWOT (strength, weakness, opportunity, and threat) analysis to determine your strengths and weaknesses compared to your competitors. Buyer Personas. Bonus Prep: Content Audit.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Marketing Insider Group

NOVEMBER 16, 2021

Competitive intelligence (insights and analysis and NOT just data and information) is a key competency fueling and supporting Thought Leadership. As someone who was once called the “sultan of SWOT ” (with true respect to the great Babe Ruth) when I wore my annual “planning hat” in SAP marketing, I have preached for years (decades?)

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hubspot

NOVEMBER 19, 2020

Featured Tool: HubSpot Buyer Persona Templates. Featured Tool: HubSpot Market Research Kit. To that end, conduct market research exercises like a Porter's Five Forces Analysis or a SWOT Analysis to determine your strengths, weaknesses, buyer power, threat of substitutes, or other attributes compared to competitors in this new market.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Lead Forensics

JANUARY 26, 2024

This will come as knowledge and experience increase, and through the tracking and analysis of results. Before embarking on a growth hacking journey, it’s always a good idea to do a SWOT analysis, to figure out what’s what. Blogs and vlogs should form part of your strategy, along with an aggressive content marketing plan.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Hubspot

MAY 14, 2012

Consider these findings: While 82% of CMOs plan to increase social media use during the next three to five years , only 26% are currently tracking blogs, 42% are tracking third-party reviews, and 48% are tracking consumer reviews to help shape their marketing strategies. A Traditional SWOT Analysis. in just one week.

Enterprise Management 28

Enterprise Management SWOT Social Marketing Product 28

Hubspot

JULY 25, 2019

Provide your prospects with different content types such as blogs, videos, and social media posts so they can learn more about your brand and product or service. So, why wouldn’t you want to talk to them about the blogs, campaigns, social media posts, and website content they’re creating for the people you’re selling to?

SWOT 85

SWOT Paid Search Agency Work Management Companies 85

Tomorrow People

SEPTEMBER 27, 2022

Find out how you can conduct an in-depth competitive analysis here. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. You can encourage this by developing and promoting informative content such as blog posts, eGuides, infographics, and more.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Find out how you can conduct an in-depth competitive analysis here. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. You can encourage this by developing and promoting informative content such as blog posts, eGuides, infographics, and more.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

ClearVoice

APRIL 2, 2020

A generalist might write blog posts for you about the top 10 things to have in your gym bag (including post-workout snacks — like your granola bars!) Or, if the SME is good with words, she could be a guest writer on the company’s health-focused blog. or 5 kid-friendly snacks for your next family road trip. But, be warned.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Hubspot

AUGUST 21, 2023

HubSpot offers a free go-to-market kit that features an assortment of templates that help you organize each aspect of your strategy and keep key stakeholders informed on who is responsible for which task. This can be in the form of a blog, whitepaper, or video. First up is the attract phase. Make a table like this one below.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

JUNE 3, 2021

Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Here are the different duties of a marketing director: Conduct Market Research and Analysis. SEM skills to improve the ROI of the different digital marketing campaigns.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

SEPTEMBER 7, 2016

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hubspot

FEBRUARY 23, 2019

Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before. Here in the HubSpot content shop, we want to take the work out of it for you. 3 Blog Editorial Calendar Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

OCTOBER 12, 2017

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. Develop new products and services.

Analysis 101

Analysis SWOT Work Management Case Studies 101

Valasys

AUGUST 6, 2019

Machine Learning Algorithms (ML) such as k-means clustering help in pattern analysis of data generated over a while, for helping organizations make data-driven business decisions, as well as help in the intent-based targeting of the prospects in real-time.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. 3 Blog Editorial Calendar Templates. Download the blog editorial calendar templates here.). 5 Blog Post Templates. Flash forward to today.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

OCTOBER 26, 2015

Customers, employees, blog readers (sound familiar?), and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. The familiar SWOT analysis can help, actually. You can also download our SWOT analysis template.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28