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How B2B  Marketers Are Preparing For A Cookieless World

Envy

Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. One way to derive more holistic insights from first-party data is through lift analysis, which measures how an ad or promotional campaign impacts key metrics. Why FloC Is Out and Topics API Is In. How Topics API works (Source: Google ).

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The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look. per month.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types. But that is starting to change.

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My Favorite Tool For Content Ideas

Marketing Insider Group

To get these insights, I love to use the BuzzSumo tool to conduct keyword and domain-based searches. With the paid version, you will want to do this kind of deep dive analysis on your competitors as well, so you can find out what content is getting the most social shares and what social networks are working well for them.

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Top 5 AI Marketing Tools

Anyword

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Their platform has many advantages.

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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc.