How B2B Marketers Are Preparing For A Cookieless World
Envy
APRIL 5, 2022
Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. One way to derive more holistic insights from first-party data is through lift analysis, which measures how an ad or promotional campaign impacts key metrics. Why FloC Is Out and Topics API Is In. How Topics API works (Source: Google ).
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