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The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram,  and blogs.

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The 28 Best Influencer Marketing Tools


Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Pricing:  free, or API data by quote.

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Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Follow her on Twitter: @KerryGorgone.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week


It could take months or even years before Facebook can provide marketers with a truly desirable tool that offers wider distribution and improved targeting. Twitter Prepping Bigger Ad Play, From Ad Week. With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon.

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My Favorite Tool For Content Ideas

B2B Marketing Insider

To get these insights, I love to use the BuzzSumo tool to conduct keyword and domain-based searches. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. BuzzSumo is my favorite tool to help you generate content ideas and build out your strategy. Keyword-based Search.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week


LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. Twitter Announces 3 New Twitter Cards at Developer Event, From Marketing Land.

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Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools. In a way, Twitter made us quit “cold turkey” from our dependency on a tool that simply handed us information.

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Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. If you a.

The dashboard has finally been perfected


never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my help desk inbox as it happens. Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. LinkedIn. LinkedIn Company. Push API. Twitter. AddThis.

The Top 20 Twitter Clients being Used in 2012

WindMill Networking

I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? CIBO (@cibostudios) January 15, 2012. I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. Twitter

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Twitter. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) LinkedIn. But that is starting to change. Facebook.

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[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

Google Plus has positioned itself in between the social and conversational aspects of Facebook and the very public , mostly one-way newsfeed of Twitter.  If limited sharing is the dominant culture on Google Plus, then there might be an opportunity to use the tool for targeted messaging. LinkedIn. Twitter. when comparing the last 2 months. Sign up here. Share email.

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Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). And Twitter had an answer. The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers.

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5 Alternative Ways to Search Twitter for People by Location

WindMill Networking

One of the problems about Twitter is that it was never meant to be used for data mining. In fact, Twitter didn’t even have an integrated search engine until it bought one from Summize in July, 2008, 2 years after they had launched their service. Just by looking at Twitter, however, it’s seemingly impossible to find a lot of data that you might be looking for. WRONG!

Google+ on its Third Birthday


Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” No, it’s not because of Facebook Business Pages or because their favorite brands or celebrities are there — that’s where Twitter shines — but because that’s where the baby pictures are.

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Lead Liaison Debuts Integrations Marketplace

Lead Liaison

From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. Tools and Productivity.

Do You Know the History of Your Favorite Social Media Websites?

WindMill Networking

Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. Twitter Crazy as it sounds, Twitter started out as a hack  on top of AOL Instant Messenger that let Jack Dorsey view status updates on his RIM pager. Who would have thought?

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Bizible’s Ultimate List of Paid Media Resources


The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. 18 Paid Search Influencers You Need to be Following on Twitter. Paid search marketing is a strong, cost-effective lead generation tool for many marketers. LinkedIn Advertising. 5. The Guide to Cracking the LinkedIn Ads Platform. Paid Search. 1. Bonus.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Worst reason to be on twitter is to push your product/service shamelessly.

New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012

WindMill Networking

So, when Neal asked me to write a recurring column on new social media tools and apps , I thought what could be a better start than wrapping up this year (holiday pun intended) by showcasing some innovations related to social media. have been finding it a fun tool to showcase my social happenings, and see a digest of some of the people I follow. Pinterest influence and analytics tool.

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MozCon 2013: The Recap of all Recaps

Vertical Response

” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. Use tools like Pinterest and Instagram to take full advantage of your images. Try locating old content with the Outdated Content Finder tool and update it, then ask for the link. If you love the Mozscape API, you would’ve dug Smith’s session.

Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

You click a Tweet or Retweet button to share to Twitter, click a Facebook Like, etc. Some of your contacts operate mainly in one location, say Facebook or Twitter but you’re probably connected with other contacts across multiple locations. Even in the third-party tools, there is poor support for sharing to select Lists, pages, or groups. The current state.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


It can also push out data signals, predictive scores, profile segments and other useful insights to many applications – such as Microsoft Power BI, Birst, InsightSquared, Looker, Salesforce Analytics or Tableau – and help orchestrate a variety of go-to-market workflows across automation tools. Follow Infer on Twitter @InferInc. Find Infer on LinkedIn. About Infer.

Multi-Touch Attribution, A Full User Debrief


The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), and any other desired parameter. Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. What is multi-touch attribution?

A Social Media Fast–Scheduling Makes it Easy


And the same thing works on Twitter. CoTweet was the first scheduling attempt, but when it started to charge for usage, Gremlin became the next tool of choice, and now Seesmic is the latest experiment. No matter which tool you use, you can find a way to do it. And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either.

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Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads. That’s why we created this series. Attribution.

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17 of the Best WordPress Plugins for Marketers


Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. The tool also keeps you from committing an act of plagiarism by running your content through Bing to detect any red flags. 7) Akismet. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 12) W3 Total Cache.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. But social is clearly growing fast and has great potential. So marketing automation vendors are understandably eager to support it in their systems.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got credit for. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn.

60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report


While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Here’s how. 1. ” 4.

The Ultimate Dictionary of Marketing Terms You Should Know


Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. has its own LinkedIn Today.

What Makes Top Company Blogs So Successful? [New Data]


Back in April 2015, we launched a tool called InboundRank that ranks U.K. Check it out to see lists of the best blogs in the marketing, finance, software/technology, and other industries within the U.K. (If you're curious, you can read more about how the tool works here ). However, the amount of traffic coming from Twitter has declined by 17% year-over-year. Click to Tweet ].

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. When LinkedIn Wont Work.

Lead Liaison Opens It’s Doors to Partners

Lead Liaison

This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking , marketing automation , tools for engaging website visitors with dynamic website content , and more. While we strive to give our clients every tool that they could possibly need to be successful, we recognize that there will be some areas outside of our wheelhouse – where other companies do it better. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. About Lead Liaison.

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