The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. PR Daily (PR Tools).
Best Social Media Management Tools for Small Business Owners
grow - Practical Marketing Solutions
NOVEMBER 11, 2012
There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Follow her on Twitter: @KerryGorgone.
Twitter to Launch New Ad API, and Other Marketing Stories of the Week
FEBRUARY 17, 2013
It could take months or even years before Facebook can provide marketers with a truly desirable tool that offers wider distribution and improved targeting. Twitter Prepping Bigger Ad Play, From Ad Week. One issue that Twitter may run into?
My Favorite Tool For Content Ideas
B2B Marketing Insider
OCTOBER 27, 2015
To get these insights, I love to use the BuzzSumo tool to conduct keyword and domain-based searches. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Username: API Key ? linkedin.
LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week
APRIL 7, 2013
LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn.
Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
Modern B2B Marketing
DECEMBER 16, 2015
Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?
The dashboard has finally been perfected
OCTOBER 28, 2014
I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. LinkedIn. LinkedIn Company. Push API. Twitter. Twitter Search.
The Top 20 Twitter Clients being Used in 2012
JANUARY 31, 2012
I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups in my Social Media Strategies for Business LinkedIn Group to find out what others use. I asked my 2,500 group members: What Twitter client do you use for business ? Initially built for internal agency use, we can now say that HootSuite is the most popular Twitter client in 2012. Twitter
How To Extend B2B Marketing With Better Social Media Measurement Tools
AUGUST 15, 2013
While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Twitter. LinkedIn.
[Chart] Google+ Posts Drop Even as Accounts Rise
It's All About Revenue
SEPTEMBER 18, 2011
Google Plus has positioned itself in between the social and conversational aspects of Facebook and the very public , mostly one-way newsfeed of Twitter. If limited sharing is the dominant culture on Google Plus, then there might be an opportunity to use the tool for targeted messaging.
Together they stand. Divided they fall.
Earnest about B2B
JULY 3, 2012
For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). And Twitter had an answer. Social media. It’s all about sharing. Isn’t it?
5 Alternative Ways to Search Twitter for People by Location
JULY 7, 2011
One of the problems about Twitter is that it was never meant to be used for data mining. In fact, Twitter didn’t even have an integrated search engine until it bought one from Summize in July, 2008, 2 years after they had launched their service.
Google+ on its Third Birthday
JULY 1, 2014
Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” No, not even LinkedIn or Twitter.
Do You Know the History of Your Favorite Social Media Websites?
SEPTEMBER 15, 2011
Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. After a few short months, Twitter was eventually formally spun off into its own company.
Lead Liaison Debuts Integrations Marketplace
NOVEMBER 4, 2016
From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Tools and Productivity.
Bizible’s Ultimate List of Paid Media Resources
AUGUST 10, 2016
The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. 18 Paid Search Influencers You Need to be Following on Twitter. Paid search marketing is a strong, cost-effective lead generation tool for many marketers.
Twitter for B2B Marketing
MI6 Marketing Agency
NOVEMBER 18, 2010
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). One of best “listening tools available.
New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
DECEMBER 28, 2012
So, when Neal asked me to write a recurring column on new social media tools and apps , I thought what could be a better start than wrapping up this year (holiday pun intended) by showcasing some innovations related to social media. A Pinterest influence and analytics tool.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. Use tools like Pinterest and Instagram to take full advantage of your images. If you love the Mozscape API, you would’ve dug Smith’s session.
Prediction: A Paradigm Shift in Social Media Sharing
grow - Practical Marketing Solutions
AUGUST 24, 2011
You click a Tweet or Retweet button to share to Twitter, click a Facebook Like, etc. Some of your contacts operate mainly in one location, say Facebook or Twitter but you’re probably connected with other contacts across multiple locations.
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
It can also push out data signals, predictive scores, profile segments and other useful insights to many applications – such as Microsoft Power BI, Birst, InsightSquared, Looker, Salesforce Analytics or Tableau – and help orchestrate a variety of go-to-market workflows across automation tools.
Multi-Touch Attribution, A Full User Debrief
SEPTEMBER 14, 2016
The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), Multi-touch attribution tracking with martech API integrations. An API integration secures a seamless data flow between two applications.
A Social Media Fast–Scheduling Makes it Easy
AUGUST 1, 2012
And the same thing works on Twitter. CoTweet was the first scheduling attempt, but when it started to charge for usage, Gremlin became the next tool of choice, and now Seesmic is the latest experiment. No matter which tool you use, you can find a way to do it. Photo credit: tonx.
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. The tool also keeps you from committing an act of plagiarism by running your content through Bing to detect any red flags. 40,296.
Social Media Features in Marketing Automation Systems: Who Does What?
Customer Experience Matrix
DECEMBER 8, 2011
This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.
THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
MARCH 1, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got credit for. Instagram: Twitter’s Replacement. I love Twitter.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. has its own LinkedIn Today.
Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
NOVEMBER 7, 2016
A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 51) LinkedIn. 88) Twitter.
THE HACKIES: The case for a cloud-enabled business advisor
MARCH 10, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Because APIs are a critical component of integration between cloud services, they are also a ready made data tap for a modern cloud-enabled data warehouse.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Back in April 2015, we launched a tool called InboundRank that ranks U.K. If you're curious, you can read more about how the tool works here ). We’ve had some awesome blogs submit their URLs to the tool, which got us wondering: What can we learn from all these blogs?