Best Social Media Management Tools for Small Business Owners
grow - Practical Marketing Solutions
NOVEMBER 11, 2012
There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Follow her on Twitter: @KerryGorgone.
Twitter to Launch New Ad API, and Other Marketing Stories of the Week
FEBRUARY 17, 2013
It could take months or even years before Facebook can provide marketers with a truly desirable tool that offers wider distribution and improved targeting. Twitter Prepping Bigger Ad Play, From Ad Week. With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Which tools are most helpful?
My Favorite Tool For Content Ideas
B2B Marketing Insider
OCTOBER 27, 2015
To get these insights, I love to use the BuzzSumo tool to conduct keyword and domain-based searches. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. BuzzSumo is my favorite tool to help you generate content ideas and build out your strategy. Keyword-based Search.
Twitter for B2B Marketing
MI6 Marketing Agency
JANUARY 10, 2011
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you ) and Listen instead. People.
The dashboard has finally been perfected
OCTOBER 28, 2014
never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. LinkedIn. LinkedIn Company. Push API. Twitter. AddThis.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.
Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
Modern B2B Marketing
DECEMBER 16, 2015
Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools. In a way, Twitter made us quit “cold turkey” from our dependency on a tool that simply handed us information.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. If you a.
LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week
APRIL 7, 2013
LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. Twitter Announces 3 New Twitter Cards at Developer Event, From Marketing Land.
The Top 20 Twitter Clients being Used in 2012
JANUARY 31, 2012
I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups in my Social Media Strategies for Business LinkedIn Group to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? CIBO (@cibostudios) January 15, 2012. I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. Twitter
How To Extend B2B Marketing With Better Social Media Measurement Tools
AUGUST 15, 2013
While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Twitter. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) LinkedIn. But that is starting to change. Facebook.
5 Alternative Ways to Search Twitter for People by Location
JULY 7, 2011
One of the problems about Twitter is that it was never meant to be used for data mining. In fact, Twitter didn’t even have an integrated search engine until it bought one from Summize in July, 2008, 2 years after they had launched their service. Just by looking at Twitter, however, it’s seemingly impossible to find a lot of data that you might be looking for. WRONG!
[Chart] Google+ Posts Drop Even as Accounts Rise
It's All About Revenue
SEPTEMBER 18, 2011
Google Plus has positioned itself in between the social and conversational aspects of Facebook and the very public , mostly one-way newsfeed of Twitter. If limited sharing is the dominant culture on Google Plus, then there might be an opportunity to use the tool for targeted messaging. LinkedIn. Twitter. when comparing the last 2 months. Sign up here. Share email.
Google+ on its Third Birthday
JULY 1, 2014
Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” No, it’s not because of Facebook Business Pages or because their favorite brands or celebrities are there — that’s where Twitter shines — but because that’s where the baby pictures are.
Do You Know the History of Your Favorite Social Media Websites?
SEPTEMBER 15, 2011
Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. Twitter Crazy as it sounds, Twitter started out as a hack on top of AOL Instant Messenger that let Jack Dorsey view status updates on his RIM pager. Who would have thought?
Together they stand. Divided they fall.
Earnest about B2B
JULY 3, 2012
For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). And Twitter had an answer. The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers.
A Social Media Fast–Scheduling Makes it Easy
AUGUST 1, 2012
And the same thing works on Twitter. CoTweet was the first scheduling attempt, but when it started to charge for usage, Gremlin became the next tool of choice, and now Seesmic is the latest experiment. No matter which tool you use, you can find a way to do it. And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either.
New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
DECEMBER 28, 2012
So, when Neal asked me to write a recurring column on new social media tools and apps , I thought what could be a better start than wrapping up this year (holiday pun intended) by showcasing some innovations related to social media. have been finding it a fun tool to showcase my social happenings, and see a digest of some of the people I follow. Pinterest influence and analytics tool.
Twitter for B2B Marketing
MI6 Marketing Agency
NOVEMBER 18, 2010
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Worst reason to be on twitter is to push your product/service shamelessly.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. Use tools like Pinterest and Instagram to take full advantage of your images. Try locating old content with the Outdated Content Finder tool and update it, then ask for the link. If you love the Mozscape API, you would’ve dug Smith’s session.
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads. That’s why we created this series. Attribution.
Prediction: A Paradigm Shift in Social Media Sharing
grow - Practical Marketing Solutions
AUGUST 24, 2011
You click a Tweet or Retweet button to share to Twitter, click a Facebook Like, etc. Some of your contacts operate mainly in one location, say Facebook or Twitter but you’re probably connected with other contacts across multiple locations. Even in the third-party tools, there is poor support for sharing to select Lists, pages, or groups. The current state.
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got credit for. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. The tool also keeps you from committing an act of plagiarism by running your content through Bing to detect any red flags. 7) Akismet. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 12) W3 Total Cache.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).
Social Media Features in Marketing Automation Systems: Who Does What?
Customer Experience Matrix
DECEMBER 8, 2011
This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. But social is clearly growing fast and has great potential. So marketing automation vendors are understandably eager to support it in their systems.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Back in April 2015, we launched a tool called InboundRank that ranks U.K. Check it out to see lists of the best blogs in the marketing, finance, software/technology, and other industries within the U.K. (If you're curious, you can read more about how the tool works here ). However, the amount of traffic coming from Twitter has declined by 17% year-over-year. Click to Tweet ].
May The Force Be With You: 4 Takeaways From Cloudforce 2011
It's All About Revenue
MARCH 4, 2011
Expect future releases and announcements to be based on the idea that cloud platforms must be: Open in their architecture, development language and API’s. Social, with collaborative tools built right in. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Twitter integration , allowing you to search Twitter for questions, tags, and mentions. Salesforce has been forming partnerships and going on a spending spree to deliver customers more development tools.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. has its own LinkedIn Today.
Social CRM for Small Business
MI6 Marketing Agency
APRIL 12, 2011
Jon is on Twitter, Linkedin, Facebook and he uses email. tool that helps people manage their relationships with people and integrates social streams and profiles into the individuals contact record. love the Twitter comment (I’m proud to be a propeller head)! They will have an API in order for people to develop tools and widgets that integrate with Nimble.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). The below chart looks at the impact of blog titles towards how many times they're shared across both Twitter and Facebook.
Social Search at LinkedIn Beats Google - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. When LinkedIn Wont Work.
The Social Media Publishing Schedule Every Marketer Needs [Template]
JULY 24, 2012
For Twitter. Also LinkedIn. The reason you'll want a different worksheet for every social network is simply that every social network is a little bit different; you can't just craft one social media update and use it across LinkedIn, Facebook, Twitter, and Google+! Twitter Updates. Facebook updates work similarly to Twitter updates. LinkedIn Updates.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. BuzzSumo is a helpful tool for marketers looking to uncover what type of content performs best for any given topic. Are there any helpful tools that I'm leaving out? You did it. What’s next?”
The State of Social Marketing
It's All About Revenue
MARCH 19, 2012
create one page of notes and I try to create a Twitter friendly “pull quote” for each answer. What is the state of social media marketing? - State of social is that we’re looking through the wrong end of the telescope – obsessed with the tools not content or business objective. From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. Rather than summarize my own panel, I thought I’d instead share my prep notes. That’s nice.
This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
MARCH 16, 2016
Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. What about Twitter’s video response? Twitter’s video response option can also be really powerful for a brand because it shows that there’s a real person behind the brand who is managing the communications. Many people are already familiar with Twitter, which makes user functionality much better. Plus, Twitter’s audience is a little broader and a little older, making it a better option for breaking through to this persona.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza!
Nimble Adds Social Data to CRM
Customer Experience Matrix
JANUARY 25, 2012
You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. For the users themselves, Nimble has one more advantage: its lets them stick with familiar communication tools.
11 Predictions for B2B Social Media in 2011
Social Media B2B
DECEMBER 13, 2010
Open APIs Support Information Portability. Information will become more portable and the importance of open APIs will become clear to many B2B companies. Just like Twitter’s early success was based on opening their datastream to developers for their own use, more and more internal applications will offer the ability to pull information together for a clearer picture of the organization. Once APIs are in place (see above), companies will start doing a better job collecting and analyzing data from their social platforms. Mobile, Mobile, Mobile. With 4.6
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.
20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
OCTOBER 11, 2012
But LinkedIn launched 9 years ago. We've had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. We'll use any tool within reach to assess our effectiveness and help us move from a gut feeling to a proven method. As new channels have emerged and become more dominant, marketers have adopted a collection of different tools to manage them.