Paul Gillin

JANUARY 24, 2013

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Attack of the Customers is available through major online retail outlets and in Amazon Kindle format.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 30, 2013

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. The research also indicated that customers are somewhat more likely to share bad experiences through social networks than good ones.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

JANUARY 20, 2011

Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. Post your review on Amazon or tell us what you think on our Facebook page. The bigger the purchase, the more people are usually involved. So here’s the promotional message: Buy it !

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 9, 2012

The company’s almost obsessive approach to research has marketers and engineers routinely visiting customers’ homes to spend hours watch people doing laundry, diapering their babies and brushing their teeth. It’s not that P&G doesn’t understand its markets.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50