Digital B2B Marketing

APRIL 9, 2012

Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content.

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Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. The opportunity for marketers is to enable less, in the face of the crushing volume of more. Mark’s opportunity, and the opportunity for every marketer, is to become one of the few that we, the audience, turn to.

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Digital B2B Marketing

JULY 6, 2011

It also comes from corporations looking to exert control over the market and their customers to increase market share, and a slow revolt is following. In the enterprise software market, we see the rise of SaaS or Anything-as-a-Service offerings competing with traditional enterprise providers. About Eric Wittlake.

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Digital B2B Marketing

JUNE 11, 2014

Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Here are four common culprits.

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Digital B2B Marketing

MAY 16, 2013

Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. Then test marketing that is created for your audience, not for you. Logical, right?

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Digital B2B Marketing

APRIL 26, 2012

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering?

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Digital B2B Marketing

MARCH 7, 2011

There is a lot of great data in the research, if you market cloud computing services, it is worth downloading and spending a few minutes with the slides. Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Beyond the data points, I saw four key themes.

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