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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

B2C short for (business to consumer) marketing refers to the approach of selling goods and services directly to consumers. Some of the popular examples of these companies are Sendx.io (SaaS), Mywish (eCommerce), Amazon (Ecom and Saas combined) etc. Let’s advance further with the role of automation in b2c marketing.

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Email, SMS & Push: How to Automate a Multi-Channel Experience

Delivra

And nearly half of Americans anticipated having a smart speaker (think Amazon Echo) by the end of 2018, according to a recent Adobe report. It’s understandable why multi-channel marketing has been emerging as an essential component of any strategic marketing plan. Developing an automated multi-channel marketing strategy.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

” Jonathan Morgan , CEO, OpenMarket : "Marketers should also focus on video-rich, interactive mobile messaging. The combination of the ubiquity of SMS and the app-like functionality of RCS and Apple Business Chat is about to help marketers connect with audiences in new ways. Matt Reid , CMO, EZ Texting.

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9 Best SMTP Services for Reliable Transactional Emails

Optinmonster

If you have a specific one you’re interested in, feel free to use these links to jump directly to it: SendLayer SMTP.com Brevo (formerly Sendinblue) Mailgun SendGrid Amazon SES Postmark Google Workspace Moosend 1. Brevo (formerly Sendinblue) Brevo (formerly Sendinblue) is a popular email marketing service that also offers SMS marketing.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

New platforms such as Klaviyo focus on marketing automations and multichannel messaging such as SMS. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Tools like ConvertKit offer a streamlined email builder.

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MarTech is less than two weeks away: Thursday’s Daily Brief

Martech

Personally, I’m pleased to see brands paying attention to their marketing technology stacks, looking for better solutions, more seamless integrations and superior features. I bought silver polish from Amazon a week ago and I am being re-targeted already for more silver polish. Like it’s something you buy four times a month.

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How Leilo is using technology to create a new category

Martech

For Leilo, this involves getting as many emails and SMS numbers as possible from passionate fans on social media and at in-person events like soccer matches, and reaching out to them using marketing automation platform Klaviyo. The product is also available through direct-to-consumer through Leilo’s website and on Amazon.