ClickZ
JUNE 6, 2020
Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals. Gartner’s recently released MQ (magic quadrant) report 2020 highlighted the front-runners of AI.
Madison Logic
MARCH 23, 2023
Cybersecurity is a Critical Piece for Your Organization Verizon, Bed Bath & Beyond, NHS, Amazon, Dropbox… all these brands have one thing in common: they had cybersecurity breaches in Q4 2022. Gartner finds that 60% of CISOs will establish partnerships with key executives in sales, marketing, and finance in cybersecurity matters.
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ClickZ
MAY 2, 2020
In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications. From the brands’ ads studied Amazon was the only brand of which COVID-19 ads performed better in comedy environments as well as news environments. Gartner reveals CMOs’ immediate budget actions.
chiefmartech
JANUARY 10, 2022
The pandemic massively accelerated ecommerce, catapulting both the Amazon Empire and the Shopify Rebel Alliance to new highs. Gartner has captured the essence of malleable infrastructure with their concept of The Composable Enterprise. What exactly is “The Digital Firm” you ask? It’s life after digital transformation.
Webbiquity
JULY 27, 2021
” In other words, companies that maintain or increase marketing spend, counter to the trend reported by Gartner, are likely to gain market share at the expense of the budget cutters. will focus efforts more granularly on specialty publication sites and vertical content aggregation sites like B2B Marketing Zone and Event Pro Update.
Televerde
NOVEMBER 3, 2020
Brands like Amazon set the standard already – there’s no going back now. Organize your content by pain point and vertical to streamline the process. Gartner research shows the buyer’s journey is complex – and certainly not linear. They’ve come to expect entertaining experiences everywhere they go online, including your website.
Outbrain
DECEMBER 18, 2019
Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). The arrival of solutions like Google Home and Amazon Alexa have transformed the way that customers look for information and products. That’s probably a good idea.
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