SmartBrief - Marketing

JULY 25, 2023

In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. Hubspot) 91% of brands incorporate video as a marketing tool. of all internet traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Martech Advisor

MARCH 18, 2020

This idea reminds me of a few key findings we discovered in Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns , in which we surveyed over 8,000 consumers globally. Based on the survey, CMOs spent an average of 25 percent of their marketing technology budget on three channels: search (11.2

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Televerde

OCTOBER 30, 2019

Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today. billion (Gartner, 2016). Amazon, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Martech Advisor

DECEMBER 6, 2019

During purchase: 50% of buyers consider customer service to be a post-purchase tool. Amazon is a good example of great during purchase customer service in the form of reviews, FAQs, live chat, and even phone support. A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints.

Customer Satisfaction 79

Customer Satisfaction Lead Ranking Service Practices 79