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Marketing leaders, are you actually ready for AI?

Martech

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. creating a content tsunami that would dilute, not enhance, my marketing efforts. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!)

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How to explain the value of SEO to executives

Kevin Indig

If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Google’s documentation is clunky. Not getting buy-in and funding from leadership is a guaranteed fail state for SEO - and any other marketing discipline. Because how could you? It’s complex!

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Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Instead of having to wait for a publishing house to take notice of your book idea, you have full power to create an eBook and start collecting sales in minutes with Amazon’s Kindle Direct Publishing. It’s no secret that Amazon dominates the book market, not only for printed book sales but also in digital Kindle book sales.

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How ‘the curse of knowledge’ may be hurting your business and what to do about it

Martech

Here are some examples of where this particular bias can crop up in business situations, along with some proposed solutions. Dig deeper: How marketers can use cognitive biases to influence customer decisions. Or in other words, when in doubt, copy Amazon. Include links to important project documents in your regular updates.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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The Ultimate Guide to Publishing

Hubspot

Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. Amazon releases Kindle. What do these processes mean? Traditional publishing refers to the process of working with an agent and/or publishing house to edit, release, and market a book.

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The Art or Science of Sales and Marketing?

The ROI Guy

There is an ongoing debate in sales and marketing: Are the most effective marketing campaigns and sales reps relying more on art and creativity, or leveraging a more systematic and scientific approach? With the current focus on big data, a scientific approach to sales and marketing certainly has its pundits.