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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS). AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. Lexalytics Semantria: Uses AI to analyze text data from various sources and identify customer sentiment.

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Customer Marketing and Martech Innovation During Covid-19

Porch Group Media

In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend.

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More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation

Adobe Experience Cloud Blog

I would also like more Amazon Prime boxes and more NBA playoffs. This is a very important concept to understand in marketing, especially for demand generation. If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? For example, I like more tacos. More leads?

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The sheer volume of these data presents an unprecedented opportunity for marketers. The use of analytics in B2B marketing and sales is actually lagging other industries.

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Sample Post | Omni-Channel Marketing

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business.

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7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. 1) Create Buyer Personas.