A step back: IDFA’s impact on the advertising ecosystem
ClickZ
SEPTEMBER 21, 2020
While Apple has not eliminated this important identifier, the company has made it less useful because users will need to go through an opt-in process, which will likely mean a significant reduction in IDFA. Even with the periodic data breaches and privacy violations, there has still been continued user growth with apps. Conclusion.
Let's personalize your content