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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

In comparison to the CMO, the CGO has a broader focus. Amazon is an excellent example of a company that fosters a culture of experimentation and innovation. Now let’s compare and contrast the roles of CGOs and CMOs. While marketing is an essential component of growth, it is just one part of the overall growth strategy.

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What is marketing performance management and how can it help you?

Martech

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

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Brands: Be Better Than Apple

The Customer

As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. The consumer electronics space was exploding, the media industry was imploding, and I was experimenting with devices like Amazon’s Kindle Fire and Microsoft Surface. Thanks again Apple. Strike two.

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. This end of the spectrum pales in comparison to the time frame it took to sell the customer (dare I say 12-18 months).

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E-commerce costs: How to calculate the TCO of your e-commerce project

Sana Commerce

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. This might result in higher long-term costs, in both money and time, than a more straight-forward comparison might have you believe. More interesting resources. View all resources. Templates. Read more.

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E-commerce costs: How to calculate the TCO of your e-commerce project

Sana Commerce

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. This might result in higher long-term costs, in both money and time, than a more straight-forward comparison might have you believe. More interesting resources. View all resources. Templates. Read more.