Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company
Golden Spiral
APRIL 1, 2022
Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Marketing may play a more consultative, bottom-of-the-funnel role, depending on the buyer’s journey. A robust CMO MarTech Stack usually includes: Content marketing.
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