Amazon Companies Enterprise Management Verticals 
chiefmartech
DECEMBER 4, 2017
A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. Google Analytics 360 was adopted for marketing operations and analytics by more of the companies TBR surveyed than competitive products from SAP, Adobe, Oracle, IBM, and SAS.
Litmus
APRIL 13, 2021
While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.
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Madison Logic
MARCH 23, 2023
Success or failure in account-based marketing (ABM) hinges on account prioritization. We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Why ML Insights? Lock up your data! billion in 2023.
chiefmartech
DECEMBER 21, 2015
I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.
Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media.
chiefmartech
JANUARY 10, 2022
Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X The pandemic massively accelerated ecommerce, catapulting both the Amazon Empire and the Shopify Rebel Alliance to new highs. Another commerce-related theme that will be big for marketers is Ecosystems.
chiefmartech
JUNE 18, 2017
The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. But in my worldview, Amazon’s $13.7 But in my worldview, Amazon’s $13.7 For an explanation of such pipelines, see 5 Disruptions to Marketing, Part 3: Vertical Competition.).
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