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Nielsen Brandbank Integrated with Productsup

Valasys

Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration. Productsup facilities intuitive SaaS services for product content integration, optimization, and distribution in commerce. About Nielsen Brandbank.

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Nine brands innovating customer-centric retailing today

ClickZ

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. What defines the success of customer-centric companies? They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). The average consumer today is empowered. Key takeaways for retailers.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Take Amazon’s Treasure Truck pop-up experience, for example. Retail content is a mixed (shopping) bag.

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Could Facebook’s E-Commerce Test Redefine Social Media Marketing?

Content Standard

E-commerce sites like Amazon and eBay worked to perfect methods of digital sale and distribution. Amazon began to allow written reviews, profiles, and forums about products. But the lines began to blur. For now, we’ll wait and see how the social media and e-commerce merge continues to unfold.

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Loyalty Programs are Not the Same as Referral Programs

Referral Rock

A referral software program provides an easy way of sharing your company in ways convenient for the program member—via email, via social media, or by copying and pasting a referral code or link. Bain & Company found that “increasing customer retention by 5% can lead to an increase in profits of 25% – 95%”.

Loyalty 58
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Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1

Content Standard

” The Star Wars Merchandise Story. Back in 1976, Fox Studios thought Star Wars would be a flop, so they let George Lucas pass up a massive chunk of his director’s fee in exchange for merchandising rights. What does your company stand for?” At first glance, GE might seem like a boring industrial company.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

Customer Lifetime Value (CLV) is defined as the net profitability associated with a customer’s lifecycle with the company. The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. 7 Tips to Optimize CLV. What is Customer Lifetime Value (CLV)? Definition. The 4 Key Benefits.