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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say. And different ?

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Where to begin with privacy: Friday’s daily brief

Martech

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Read more here.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

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Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

But the broader interest in taking social positions is intriguing precisely because the B Corps have been exceptions to the conventional wisdom that businesses should avoid controversial issues. But employee protests at Google , Amazon and Microsoft tell a similar story. Most of the B Corps have a legitimate history of activism.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

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How to Make a Global Black Friday Happen

Martech Advisor

Learn More: How Big-Box Retailers Are Helping to Reinvigorate Brick-and-Mortar in the Age of Amazon. E-Commerce giants like Amazon and eBay have invested heavily in global sales, but for brands that do not have the global recognition and the budget, there are plenty of reasons that can make them hesitant to take the plunge.