Smashmouth Marketing

article thumbnail

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. So I decided to to load up a database project. I'm sure she will learn how to market with courage!

Ethics 100
article thumbnail

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. So I decided to to load up a database project. I'm sure she will learn how to market with courage!

Ethics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

Just last week I attended her launch party for her new book, The Sales Development Playbook (amazon link) and she fielded a few questions that pointed directly to the underlying theme of the book, that sales development is all about the people. My opinion of Trish as a sales development expert is beyond what I could deliver in this article.

Lead Gen 100
article thumbnail

Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?

Smashmouth Marketing

He even posted a negative Amazon review on her book and posed a question about voicemails on LinkedIn that assaulted her anew (then pulled it off after a few days.) Would you do business or hang out with a mud-slinger? Healthy debate draws interest and showcases your thinking abilities.

article thumbnail

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Note that all of the links are to Amazon, should you choose to purchase them. David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. This book is a Marketing 401 class in 320 pages. SNAP Selling - Jill Konrath's latest book is a must-read.

B2B Sales 100
article thumbnail

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). There's no question that as dollars move toward electronic media, they move away from traditional media at the same pace.

Gartner 100
article thumbnail

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). There’s no question that as dollars move toward electronic media, they move away from traditional media at the same pace.

Gartner 100