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4 Ways to Prioritize Your Client Experience and Customer Journey

Go Beyond SEO

The ubiquitous nature of the almighty smartphone and social media replacing the morning paper means that people are using the authentic experiences of other customers to inform their purchase decisions. They also lean into instant gratification and ease of use: Amazon, anyone? Don’t worry. Listen Well, Empathize, and Validate.

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Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

The difference between mainstream media publications and most business blogs is that the former openly strive for objectivity in their articles (and their points of view are reserved for their opinion pages). HANDPICKED RELATED CONTENT: Proofing and Editing: How to Make Your Content Less Frightening. Be objective.

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2013: No Marketing Goals This Year, Just One Word

Writing on the Web

Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. On the other hand, I got a great idea from reading a book review on Amazon. What if instead of setting business or personal goals for the New Year, I picked O ne Word to focus on?

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

You can buy the book from Amazon and visit his site at www.distributiontrap.com. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Business Blogging.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

79% of B2B buyers share white papers with their coworkers. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. Optinmonster). Optinmonster). Overthink Group).

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