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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Social Media: Why Do Business Professionals Use Social Media? What Works ( Vendor Government PR Trends Spending Release ).

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

79% of B2B buyers share white papers with their coworkers. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. Optinmonster). Optinmonster). Overthink Group).

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

Failure to Link Links should be an integral component of anything that calls itself a blog. Guha suggests setting a minimum number of links for each blog post to get in the habit of linking out. has a handy checklist entitled Top 5 Mistakes to Avoid on Your Company Blog. Its amazing to me that companies are still ignoring them.

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The Ultimate Guide to Content Distribution

Hubspot

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. White papers.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness. Marketing Pilgrim ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness. Marketing Pilgrim ).