SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. CMOs are caught between a rock and a hard place.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Madison Logic

MARCH 23, 2023

Those three key data sources include: And when combined with the first-party customer data in your CRM and MAP, marketers using ML Insights gain deeper insights to maximize their marketing spend and accelerate accounts through the buying journey. Lock up your data! billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

The Customer

SEPTEMBER 22, 2021

Today, Amazon claims that these recommendations drive 35 percent of their sales. It’s designed to mimic the discovery process of a traditional department store, where brands and styles are showcased together, rather than a typical e-commerce site, where you have to search for exactly what you want. They’re still mostly pretty low.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

Webbiquity

JULY 27, 2021

It’s also been well and repeatedly documented that “advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” Not only have the tools improved, but so have the virtual event planning and production processes within most organizations.

CMO 208

CMO Gartner Budget Programs Spending 208

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Televerde

OCTOBER 30, 2019

According to InsideView, by the year 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes. The projected growth of the AI software market from 2016-2025 is $1.4 billion (Gartner, 2016). Amazon, 2019). Business Insider, 2018). Ihsmartkit.com, 2019). Business Insider, 2016).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. According to eMarketer , 42% of all digital marketing spending goes into search marketing.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52