The Distribution Trap – How Innovations Become Commodities
Industrial Marketing Today
APRIL 22, 2010
You can buy the book from Amazon and visit his site at www.distributiontrap.com. I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Resources He has co-authored a book by the same name with Timothy J. of Tiecas, Inc.
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