5 Uses of B2B Marketing Beyond Lead Generation
KoMarketing Associates
NOVEMBER 8, 2018
We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Promote Credibility.
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