ViewPoint
MAY 9, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Via eMarketer.
Adobe Experience Cloud Blog
MAY 25, 2011
I went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. Outside of some public domain classics, finding free Kindle books on Amazon can be a challenge, but it pays to look hard. You can find these free chapters in our B2B Marketing Book Club.
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Buzz Marketing for Technology
JUNE 9, 2010
At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.
Buzz Marketing for Technology
DECEMBER 22, 2010
Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.
Buzz Marketing for Technology
JANUARY 5, 2010
At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.
markempa
JUNE 8, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Congrats David!
markempa
AUGUST 11, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I will post a review on Amazon soon.
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