Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Inbox Insight

MAY 24, 2022

Each channel plays a key role in achieving this, which is why monitoring channel performance is so important to determine key focus areas such as budget allocation – especially as cost is a top consideration factor when it comes to deciding which channels to utilize according to 60% of US and 56% of UK senior B2B marketing professionals.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

ClickZ

FEBRUARY 24, 2023

As the platform continues to evolve and expand, it’s important for marketers to stay up-to-date with the latest trends and best practices in order to maximize their ROI and stay ahead of the competition. The company did amazingly well by getting more clarity on how much activity Meta was driving at top-of-funnel.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Want to connect with Gen Z?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Sprout Social

FEBRUARY 8, 2021

In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. In addition to tracking your outbound messages, you also need to track your incoming social messages.

Social Media 126

Social Media Media Paid Social Agency Ideal Customer Profiles 126

Martech Advisor

DECEMBER 10, 2019

From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. What are the key trends that brands need to be aware of in the coming year? How will all of these elements transform the social media landscape in the coming year?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Inbox Insight

DECEMBER 1, 2020

Not sharing insights with your company. If implementing an account-based marketing strategy across both Sales and Marketing, companies are at risk of missing key communications with contacts, potentially delivering a disjointed journey to the individual. Here are 5 common mistakes to avoid if you want to have campaign success.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Rain: The Growth Agency

APRIL 16, 2020

Are KPIs trending down, steady or up? KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale. Who is trending up or down? In the past you had historical measures and perhaps statistical modeling to guide media investment and allocations.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Sprout Social

OCTOBER 4, 2016

In addition to seeing how your various social communities are growing relative to each other, the new Group Report breaks down your engagements, impressions and message volumes across networks and calculates how these metrics are trending over time. Pair With Network Reports for Deeper Analysis.

Aggregators 82

Aggregators Social Networks Allocation Paid Social Agency 82

Launch Marketing

AUGUST 10, 2017

Social media strategy and the metrics that support it should be based on two factors – your organizational goals and the outcomes you want your social efforts to bring about. When your social media goals are closely aligned with your organization’s business goals (e.g., Calculating ROI for your Paid Social Media Efforts.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Metadata

JANUARY 18, 2023

In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Instead of responding emotionally, look at your data and trends to understand performance; only then should you make the necessary adjustments. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 133

Paid Social Agency Social Media Work Management Organization 133

Hubspot

FEBRUARY 27, 2019

After months of suffering a down-trend on our Facebook numbers, and finding out about an increasing number of Facebook updates, we reached a turning point when we realized we needed to change our social strategy -- and, more fundamentally, the way we thought about Facebook. Change the way you measure success.

Facebook 78

Facebook Organization Allocation Paid Social Agency 78

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Instagram has become Twitter, but visual.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Instagram has become Twitter, but visual.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. In a scarcity system, tickets run out based on allocated amounts per price tier.”. Start contests within your company.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

ClickZ

MARCH 9, 2023

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition. You might be surprised at how much more we can measure than we previously thought!

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. There are specific creative constraints and a ton of options for this platform, and you need a base knowledge before you even scope out your next video project to make the most of the paid possibilities.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Allocate Financial and Human Resources.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Directive Agency

AUGUST 29, 2023

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. No need to fear; we’re here to help.

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Directive Agency

AUGUST 29, 2023

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. No need to fear; we’re here to help.

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Contently

MARCH 21, 2023

While there is no ideal way to attribute down to the dollar, there are ways that content marketers can assess what’s working, dump what’s ineffective, and allocate the budget to produce better quality content accordingly. Yet content attribution models can look different across companies.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Lead Forensics

APRIL 8, 2024

Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 46% of B2B companies. Optimize your company profile, publish engaging content, and actively connect with potential customers and industry influencers.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 41% of B2B companies. Optimize your company profile, publish engaging content, and actively connect with potential customers and industry influencers.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 119

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 119

Sprout Social

DECEMBER 19, 2023

In this list of social media job titles and descriptions, we cover all the positions you need on your core team. We also included a round up of emerging titles forward-thinking companies are hiring for to secure a social-first competitive advantage. The truth is, paid social is complex across the board.

Social Media 99

Social Media Media Paid Social Agency Work Management 99

Zoominfo

JULY 14, 2023

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. To stand out from the competition (there are 17,000 SaaS companies in the U.S. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

Brandpoint

DECEMBER 3, 2020

I asked some pros around the country what they were expecting to see as major trends next year. The major change for 2021 will be a positive shift in the way brands embrace technology to support and empower marketing teams. With heightened visibility, companies will be forced to demonstrate their commitment in 2021.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Valasys

JANUARY 2, 2020

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Sprout Social

NOVEMBER 22, 2019

Below is a breakdown of eight tools to conduct an in-depth Facebook analysis regardless of your company goals. Perhaps most notable is Iconosquare’s engagement report, providing a day-to-day analysis of content performance alongside bigger-picture trends. Optimize your ads? Facebook Insights. NapoleonCat.

Budget Programs 141

Budget Programs Facebook Analytics Tools 141