KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

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Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

APRIL 30, 2019

Well, the same is true in marketing and sales – we always have to keep our eyes on the ball, which in business, means producing sales and marketing collateral that hits the exact buyers we want to interact with. Demographics : Identify the target job title, age range, experience, and decision-making power of your target personas.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Image by smemon87 via Flickr. Next: Communicating Social Buyerology.

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Research Buyer Personas Multi-Channel Validation 100

Hubspot

FEBRUARY 4, 2014

If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. Demographics. Location: Urban.

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Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 28

Outbrain

DECEMBER 20, 2018

If you don’t have the resources for focus groups or research reports, don’t worry. For example, if your target audience is teenagers who love skateboarding, the messaging will be entirely different from an audience of middle-aged insurance professionals. Interactive content, like quizzes or surveys. Interviews.

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Paid Content Planning Mobile Marketing Marketing Plans 29

Marketing Insider Group

JULY 14, 2020

Modern technology has revolutionized the way that businesses and consumers interact. Not every business needs to market on Snapchat and LinkedIn. Some would do well with blogging content, while others should put their focus on video or audio content like vlogs and podcasts. A strong martech stack to support all strategies.

Marketing & Strategy 307

Marketing & Strategy Marketing Strategy Ad Building Marketing Management 307

ClearVoice

JANUARY 29, 2024

They never get old, and fans encompass all ages from all parts of the globe. There are various tools and techniques you can use to collect audience insights: Social media polls: Allow your audience to vote and express their opinions through interactive polls on Facebook, LinkedIn, or Instagram. There’s something about Legos.

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Webinar Metrics Ad Building Marketing & Strategy Content 69