Chris Koch

MAY 19, 2014

An obsessive, energetic tinkerer from an early age, Pettis couldn’t resist the offer. That led a publication called Make to approach him to make a series of weekly how-to videos for more pay than he was getting from the Seattle school system.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

APRIL 9, 2010

Show your age. Pick a subject that few others have staked out. SMEs with deep expertise in a particular niche can build a strong and loyal following—if not necessarily huge blog traffic. A former colleague that I really admire managed to mention his 30 year experience in marketing into the first minute of conversation with anyone new.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

AUGUST 16, 2011

Are you making plans for a post-buyer information age? What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. Marketers who let their subject matter experts get more personal with buyers will win in the end. What do you think? If so, how?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Are you making plans for a post-buyer information age? What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. Marketers who let their subject matter experts get more personal with buyers will win in the end. What do you think? If so, how?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

JULY 22, 2011

Then the interns show up again together later on in a big group trailing behind an older, more confident surgeon (surgeons seem to have no shortage of confidence and gain more as they age), making it clear that the interns are still being educated by this person and/or institution, thereby calling into question any of their assessments of the awesomeness (..)

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JUNE 16, 2009

To someone her age, the concept of following immediately conjures up the issue of personal relationships—who you hate and who you like—and status—who is popular and who isn’t. Viewed in that context, my reaction to Twitter is the same as her’s: “Yuck.&#.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

JANUARY 22, 2010

Old beliefs about the relative value of earned media vs. advertising are all over the map—and probably need to be revised in the age of social media. The PR cost is usually less and the value is usually larger, but by how much? But ROI has to be there, right? We just have a hard time proving it.

Social Media 100

Social Media ROI Lead Ranking RSS 100