Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? So what are we to make of Treasure Data’s new CDP for Service offering, described as “the first in a new suite of solutions for applications beyond marketing”? Its purpose is to serve as a platform for all voice, chat and digital customer service systems. Emphasis added.

Marketing Automation Services 108

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 108

Litmus

DECEMBER 7, 2022

Josefy, Vice President, Client Services, NextAfter. The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel customer data to make key decisions in their email marketing programs and other operations.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So who do these laws apply to? How does it impact American companies ? Bluetext’s recommendation?

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

The Customer

APRIL 14, 2020

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security? Here’s why.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

The California Consumer Privacy Act (CCPA) The California Consumer Privacy Act (CCPA) is a law in the state of California that went into effect in 2020 that gives Californians transparency and control over how their personal information is used by businesses.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Martech

DECEMBER 28, 2023

In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions. More bundling for streaming services The migration of must-see TV to streaming on-demand services has resulted in fragmentation.

Advertising Agencies 131

Advertising Agencies Advertisements Advertising Media 131

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. You get an aggregated view of your overall email program performance, as well as the metrics for each of your recent emails, accompanied by a thumbnail image for easy reference.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do?

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Third-party data : aggregate data collected from one or more sources.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Convert

MARCH 7, 2023

Until Universal Analytics, GA recorded IP addresses for every hit you sent to Google’s services (think every time your page loaded). You can see the information provided by each user’s Internet service provider (ISP) in your reporting , but not their IP addresses. Not very GDPR/CCPA/ePrivacy friendly, right?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

FEBRUARY 15, 2024

Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy. Users can even host their instance of Searx for additional privacy (hosting your instance of Searx means that you control the server and software, which offers several privacy and customization benefits).

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52