DAGMAR Marketing

NOVEMBER 20, 2023

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. If the user or event count is below a certain number, Google will withhold that data. The answer — Google Signals. What are Google Signals?

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. The end result?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Litmus

DECEMBER 7, 2022

Recently released tools and resources have facilitated the building of AMP emails that take full advantage of all available amp-components. With the increased adoption of easier tooling, we’ll see a huge influx of interactive emails being sent from brands. Marketers will lean more into AI-creation tools. “

Email Marketing 90

Email Marketing Trends Planning Paid Search Agency 90

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

The Customer

APRIL 14, 2020

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security? Plan for Security First.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible. The loss of third-party cookies isn’t the first change that marketers have contended with, but it may be one of the most impactful.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Convert

MARCH 21, 2023

Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Tools like progressive forms meet the customer where they are without burdening them.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Convert

MARCH 7, 2023

It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. And let’s be real, it’s no surprise that more and more testers are jumping ship to alternative tools. Can Google Analytics Be Trusted When It Comes To Privacy?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Single Grain

FEBRUARY 15, 2024

Alternative search engines play a crucial role in this context, offering tools that empower users to take control of their online presence. Brave Search : Developed by the team behind the Brave Browser , Brave Search focuses on user privacy and does not track or profile its users. It also features an anonymous view mode for webpages.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52