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Digital Asset Management and the knowledge gap: Discovery

Martech

Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. The critical part here is thinking across the enterprise. This is part two of an ongoing series.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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Content Automation: How is it changing content marketing

Scoop.it

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. One of the most significant impacts of content automation has been in the content marketing industry. Content is king!

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. Customer relationship management (CRM) software offers companies on a budget the ability to organize customer data on the level of an international enterprise. Higher Marketing & Sales Efficiency. Aggregating Big Data.

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. Customer relationship management (CRM) software offers companies on a budget the ability to organize customer data on the level of an international enterprise. Higher Marketing & Sales Efficiency. Aggregating Big Data.

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. Customer relationship management (CRM) software offers companies on a budget the ability to organize customer data on the level of an international enterprise. Higher Marketing & Sales Efficiency. Aggregating Big Data.