Remove Aggregators Remove Content Remove Presentation Remove Wiki
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way? It also helps social media platforms synthesize your social media posts into snippets that preview the content using Open Graph Protocol (which we touch on later). This markup is important.

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The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. A few things that have led me to this place. In addition,â?? the brief notes, â??blogs

Web 2.0 100
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Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Online Marketing Institute

means technologies that enable users to easily communicate, and organize, create and share content. tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. Based on the literature review we present pros and cons of every tool for marketing purposes.

Web 2.0 40
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Content Curation in B2B Marketing

Online Marketing Institute

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 Under the new rules, you are what you publish. Under the new rules, you are what you publish.

PR 20