DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Understanding the intricacies of web tracking, including measurements, analysis, and reporting, can get confusing. Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

FEBRUARY 3, 2022

AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

DealSignal

DECEMBER 9, 2022

All of these intent signals, once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

6sense

NOVEMBER 22, 2021

When you turn your (obsessive) attention from solo buyers and instead examine the full spectrum of interest or intent that an entire organization is expressing in your solution, you’re able to dramatically increase the quantity and quality of your sales intelligence. Hard Truth #3: You Might Deal with Multiple Buying Teams.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Content4Demand

NOVEMBER 16, 2021

At the most basic level, it is about segmentation of the audience and mapping patterns of intent and triggering content and nurture accordingly. This also depends on the type of intent data you are using. Bombora’s Intent data is at an account level, which won’t on its own give insights about personas.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Vision Edge Marketing

AUGUST 22, 2023

Creating models for both the MQL and buyer intent approaches involves a combination of technology, data analysis, and domain expertise. You will need to be able to collect and aggregate behavioral data from various sources, including website analytics, content consumption, and search data. Here’s what the steps entail.

Lead Ranking 212

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 212

SalesIntel

JUNE 28, 2021

To create a successful lead funnel, you must first conduct a thorough analysis of your target audience, determine the best communication channels for each stage, and eliminate any tactics that aren’t working for your company. For nurturing, you need to decide the right messaging based on the lead’s intent.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

Valasys

FEBRUARY 25, 2020

The company, Dun & Bradstreet is a leading global provider of business decision-making solutions & data analysis & interpretation platforms. The company announced the availability of D&B Buyer Intent to enable B2B marketing & sales teams to unveil early-stage buying signals from companies who are in the market to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Engagio

MAY 14, 2019

Beyond buzzwords: omni-channel, ABM, buyer’s journey, intent signals, storytelling. Account analysis. Yoav Schwartz, cofounder and CEO of Uberflip, revealed the Uberflip Content Experience Framework: Aggregate content. Obtaining dedicated people and budget. Measuring your program’s success. Sales alignment.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Content4Demand

AUGUST 27, 2021

While in the contact data business, this type of data aggregation can be useful for increasing accuracy, in the behavioral data space, essentially the opposite is true. The intent data tells us both the buyer’s journey status of an account and the people within it and their specific topical interests.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intent signals , such as a key account downloading relevant content on your website.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Madison Logic

AUGUST 24, 2023

However, despite the growing availability of customer data, many organizations find themselves struggling with fragmented data collection and analysis. Therefore, you can’t afford to overlook the benefits of aggregating data from multiple sources.

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

Aberdeen

JANUARY 11, 2019

Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernable buyer intent signals. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for B2B technology.

Intent Data 40

Intent Data Intent Buyer Intent Intent Signal 40

Aberdeen

MARCH 15, 2019

For the sake of this analysis, we ended up combining the Statistical/Analytical and Pivot Table categories into a single category for our final user segmentation.). Topics could include data exploration, data investigation, data cleansing, statistical analysis and modeling, report generation/automation, and so on.

Intent Data 40

Intent Data Intent Marketing Management Classified Ads 40

Martech Advisor

FEBRUARY 20, 2020

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. 5 Benefits of Using a DMP for organizations. 5 Benefits of Using a DMP for organizations.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84