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What Is an SMB and What Do You Need to Know to Be Successful?

Salesforce Marketing Cloud

Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful as an SMB. There’s the standard definition for SMB, of course.

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Study finds 83 per cent of Australia and New Zealand SMBs concerned about economic conditions

Vision6

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52
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Bombora and LiveRamp Create Digital Advertising Solution: Marketers Rejoice!

Martech Advisor

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Let’s understand the working of the solution and how it will help marketers target SMBs. Takeaways for Marketers.

Bombora 47
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4 Performance Marketing Trends for 2022

LeadsRX

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

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Uncertain times: Monday’s Daily Brief

Martech

Good morning, Marketers, could you have predicted it? We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers. Chris Wood, Editor. BOX AD GOES HERE.

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally? ”— Favian Castillo , Digital Marketing Specialist.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

One company’s tolerance for data quality will differ from another based on various factors, including the solution sold, the markets served, and the level of granularity required. And for email marketing, a high bounce rate can ruin your reputation as a sender. Ask providers how they can help you meet that benchmark.

Purchase 130