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What Is an SMB and What Do You Need to Know to Be Successful?

Salesforce Marketing Cloud

Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful as an SMB. There’s the standard definition for SMB, of course.

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Study finds 83 per cent of Australia and New Zealand SMBs concerned about economic conditions

Vision6

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

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Uncertain times: Monday’s Daily Brief

Martech

And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. Another time-saving method, however, focuses on the timing of an event or opportunity that marketers can jump on.

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4 Performance Marketing Trends for 2022

LeadsRX

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Focusing on the “Small” in SMB – Analytics is for Everyone.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement.

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. Even if they’re not advertising or spending heavily, SMB pages have a better chance of being seen if they’re able to achieve a user’s Like.

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. With this in mind, here are 10 of the best ways that SMBs can offer better CX with CRM software. Aggregating Big Data. By: Reuben Yonatan. Improved Customer Focus.