Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. This goes beyond tracking Twitter at the aggregate level. Socializing Your Landing Pages. A Picture is Worth a Thousand Words.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Although it's an aggregate metric, it's critical. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

JUNE 16, 2021

You get an aggregated view of your overall email program performance, as well as the metrics for each of your recent emails, accompanied by a thumbnail image for easy reference. Now available for Litmus Enterprise customers who use Eloqua and Salesforce Marketing Cloud. Get actionable subscriber insights delivered right to your inbox.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. “The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email.” Create flawless emails faster with Litmus.

Eloqua 71

Eloqua Enterprise Management Marketing Automation Services Efficiency 71

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. Being admin for a Salesforce instance.

Paid Content 104

Paid Content Marketing Automation Services Work Management Marketing Management 104

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Attribution reports show the timing of different types of contacts relative to the date of the final sale, aggregated across multiple accounts. Match content to individuals.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

DealSignal

MAY 31, 2023

When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Third-party intent data, particularly from an aggregator, will give you the most comprehensive view of who’s in the market to buy your product or service. Collateral?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Single Grain

MAY 31, 2023

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Vidyard

FEBRUARY 25, 2015

As long as your prospect is consuming content on your website, you can keep track of their behaviour, and store it for later when they do self-identify (called closed-loop marketing ). You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

DealSignal

JANUARY 19, 2021

When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Third-party intent data, particularly from an aggregator, will give you the most comprehensive view of who’s in the market to buy your product or service. How to deal with the demand for content.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand. Lots of stuff, huh?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

AUGUST 14, 2017

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization. These are going to be two fully-packed days of graduate-level sessions on modern marketing.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Metadata

FEBRUARY 16, 2021

And people love the idea of being able to not only listen to a call, but to search for a word and see where it came up and listen to the call the double speed and see, just like a table of contents you might get on a book, we can do that to a call now. He founded Eloqua. There’s people there talking about this problem.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52