Biznology

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Your website is wearing mom jeans and shoulder pads

Biznology

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are. Well, content marketing is tricky.

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Google Adsense rewards super-quick page loads

Biznology

Image via Wikipedia. by Chris Abraham. The faster the page loads, the better your site will rank on Google search, all other things being equal.

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Testing for B-to-B Marketers: How hard is it?

Biznology

Image via Wikipedia. Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools.

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Playing the online reputation shell game

Biznology

“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”

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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. 1) Adaptive Websites. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

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Don’t Let Your Social Media Hypothesis Dictate Your Conclusion

Biznology

Image via Wikipedia. While early online marketing started to make advertising nervous but it wasn’t until Google AdWords started turning the art of advertising into a science. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. The same thing is happening to direct marketing.

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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

Image via Wikipedia. When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.