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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. percent of the SERPs—much less than Wikipedia.

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How to Get Started With Paid Search [Free Guide]

Hubspot

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

If you’re new to trying to rank for the keyword “loose leaf tea,” you can see that it’s possible, but the level of competition is tough, based on Google AdWords. Don’t skim your subject – If your readers want a general overview of any topic under the sun, they can consult Wikipedia. Ready to conquer the SERPs?

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Is Your SEO Competitive Analysis Misguided?

nDash

Ignoring the Adwords results, featured snippet, and Wikipedia entry, here’s what we’re left with: Vendors like Cisco, Palo Alto Networks, Imperva, Checkpoint, and Fortinet are your main search competitors for this product-focused keyword. Backlinks play a significant role in SERP rankings. Backlink Opportunities.

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move. Image Source ).

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5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). As illustrated in Stone Temple’s most recent update, Google’s Rich Answers have almost doubled in SERPs since 2015. Google AdWords Ad Extensions. How To Manage This Result.

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How to Write for SEO: A Guide to SEO Copywriting

seo.co

There are lots of free and paid keyword research tools available, but I recommend Google Adwords Keyword Tool. Take a look at how the simple topic breakdown of the Wikipedia page for the Beatles immediately makes the long, complex page more decipherable and approachable: (Image Source: Wikipedia ).