Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) Think AdWords isn’t important?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. Conversion actions are not all created equal (e.g.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

NuSpark Consulting

MARCH 24, 2013

We were about ads and collateral; with the occasional white paper that publications mailed us (remember BRC cards?) Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. Lead Nurturing: emails, more helpful articles and webinars! . Pay-Per-Click: Ads. Then proceed.

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Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

SnapApp

DECEMBER 4, 2017

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Takeaway : LinkedIn is king in the B2B sphere.

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Paid Content Top of Funnel Stats Marketing Budget 122

ActiveDEMAND

SEPTEMBER 14, 2016

A blog post, eBook, podcast, report, mobile app, infographic, whitepaper, webinar are all examples of content. Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. The traditional answer to the question “what is a marketing asset?” is CONTENT.

Marketing Automation Services 40

Marketing Automation Services Adwords Paid Search Agency Mobile Advertising 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.) But the biggest driver is content marketing, when combined with great outreach, works.

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Top of Funnel SEO Digital Asset Management Content Marketing 48

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Most traditionally, lead generation assets are grouped as: White Papers. AdWords and analytics are properly linked. Setup AdWords account with MCC.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Scoop.it

NOVEMBER 2, 2021

In that case, most of your content will be focused on assets like eBooks, white papers, market research studies, and product demonstrations, which are typically gated behind forms. Search Engine Optimization for YouTube. Another significant search engine, YouTube, is entirely ignored.

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Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Optinmonster

AUGUST 27, 2023

An ideal lead magnet: Solves a real problem for your customers Gives a solution that’s quick and easy to implement Is valuable, but easy to digest Shows your expertise Some of the best lead magnets include ebooks, case studies, and webinars. Webinars Webinars are another proven lead generation tool.

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Paid Content Content Marketing Top of Funnel Planning 93

Hubspot

OCTOBER 18, 2011

Look it up on YouTube. He had a webinar a B-to-B webinar that targeted businesses mind you - that had 30,000+ people register, and 10,000 people attend. Online - not like, watched it after the fact 10,000 people at the same time, watching a B-to-B marketing webinar. Haven't I seen you do x or buy Google AdWords?

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

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Paid Content Social Media Statistics Paid Search Agency 100