How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.
Convert
APRIL 19, 2021
Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. When you send a Google Adwords click to an A/B test, you are directing a high intent, hard-won lead Google has gauged to be a good fit for conversions on your site to a potentially suboptimal experience (if your variant can’t beat the control). QUERY SAMPLE #1.
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