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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Most advocate creating separate campaigns for mobile and online ads. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design'

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. PPC Myth Busting!

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World.

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B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

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