EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Search for long tail terms that could be used in blogs and other new content on-site. We’d love to hear your opinion on the changes!

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

LeadSquared

OCTOBER 24, 2013

Use long phrases as keywords rather than just a word or two. Use Google Adwords tool to find out your desirable keyword. Use the right keywords: Use Google Adwords to find long tail keywords that are less competitive and structure your content around them. The headline and your body content should match.

FAQ 52

FAQ DMCA Webinar Metrics SEO 52

Online Marketing Institute

DECEMBER 23, 2010

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Break up the keywords into two sets – high-volume phrase and long-tail phrases.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

JANUARY 28, 2008

type of questions, this interview on Lee Odden's blog instead gets right to the interesting stuff like "Why do you think so many SEOs get their shorts in a bundle whenever anyone, including yourself, publishes 'SEO as we know it is dead' opinions?" Most entertaining of all is Grehan's view of social networks: "I HATE Facebook!

SEO 20

SEO Wiki Best Practices Allocation 20

Convert

NOVEMBER 8, 2022

In my opinion, the most important thing when it comes to optimizing PPC traffic performance is to constantly monitor and adjust your keywords. Focus on Long-Tail Keywords. Another way to keep your budget lean while targeting the right audience is to focus on long-tail keywords. If not, be ready to make changes.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. HubSpot calls this "pillar" and "cluster" content respectively.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. In my opinion, an SEO is far more valuable than “ranking” your website. AdWords and analytics are properly linked. Setup AdWords account with MCC.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Adobe Experience Cloud Blog

JANUARY 10, 2018

Ask them multiple-choice questions, as well as one or two open-ended questions where they can add nuance or express their opinions in more detail. Target long-tail keywords using AdWords to keep your cost-per-click low. You can include links to relevant blog content in your pre-webinar and post-webinar emails).

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

QuanticMind

NOVEMBER 28, 2016

But there is often a lack of integration expertise within marketing teams, creating dependencies on IT teams with long project backlogs. After the launch of Google AdWords in 2000, digital media advertising trends show that automated ad buying has grown massively in size and popularity. Finding superior algorithms. Option overload.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. We're going to get this - that's great, we want some of that but then what's the decay rate going to be and what's the long tail of value that this particular piece of content gets? Everything.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28