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Your competitors are doing SEO

Biznology

These tools will break down each website into how your site performs based on the keywords you probably already associate with your brand versus how your site and its pages actually performs based on the keywords that your site actually contains. Organic search performance is a gift that keeps on giving.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry.

SEM 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Brands Will Place More Emphasis on Organic Search Rankings. Get ready for them to start costing a whole lot more.

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Brands Will Place More Emphasis on Organic Search Rankings. Get ready for them to start costing a whole lot more.

SERP 40
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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28
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SEO Is Evolving: But Relevant Content Is Still King

Hubspot

When Google and it's PageRank algorithm came on the scene they started to reward relevance to the visitor over things like keyword repetition. Also Google will begin adding product ratings and reviews into their search results, and even into their AdWords product offerings.