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7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark Consulting

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. We love the fact that these platforms continually to update features for more efficiency and better functionality.

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The Top 10 Free Content Analytics Tools

Contently

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bitly may be best known as a free link shortener, but its features do more than just save space. Let’s take a look. Google Analytics.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. I love the new feature and allows so much more reporting opportunity. Let’s review some sample calculations you can use right now to take advantage of the new feature. Sample Calculations.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

If B2B organization has a mobile app, most users need to agree to a set of permissions when they downloaded it (regardless of if it is free or not). This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. App Notifications.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

On average, mobile viewers watch videos that are three times longer those on PCs and laptops. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. Determine message focus and tone: metrics, process, features, benefits. Personality communication.

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SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution

QuanticMind

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. Featuring: Jason Douglas, Product Management Director for Google Actions. for mobile will continue to see updates. Advertising In Maps: Unparalleled Local Context. Featuring: @calebdonegan.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

So, what does optimized Facebook advertising actually look like? In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Relevance is critical for success when using Facebook advertising. 3) It includes an enticing value proposition.

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