KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. How will our strategy need to adapt in order to stay ahead?

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

Online Marketing ROI. Having the ability to report on and analyze website activity, as well as where the traffic is coming from, is vital to your online success. Clearly, Google AdWords is the best place to spend our marketing dollars. Still think AdWords is the way to go? Marketing Metrics'

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Churn Rate 48

LeadSloth

JUNE 23, 2009

Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Inbound Marketing is more than just SEO. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

chiefmartech

JUNE 20, 2016

You might protest that’s for sales , not marketing, but aren’t these two functions increasingly entwined in a digital world? LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Are all three of them marketing technology companies?

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52